One day, my wife brought home a bottle of Clairol’s Shimmer Lights shampoo from the store. Draped over the bottle’s top, I saw this long sticker on it. The sticker says it all:
“THE WORLD NEEDS TO KNOW HOW YOU FEEL ABOUT THIS PRODUCT. DON’T LET THE WORLD DOWN. LEAVE A REVIEW.”
This is from a major shampoo manufacturer, Clairol. You wouldn’t think that a big company like this needs reviews for its products but yet, here it is. I was surprised to find it there!
Now, the sticker itself is perfect. It has a little bit of everything in here and leaves it open to interpretation. Perhaps a little bit of playful whimsy, some dramatic tension or even a compelling message? Or maybe a little bit of all three? Whatever marketing genius thought this up deserves a raise.
Now, as a book reviewer, this got me thinking. What if authors sold their books with this kind of sticker attached? Taped from the front cover, draped over the pages and then the other end was stuck to the back of the book.
I think more people would review books if this kind of sticker was on the books they read. Especially if it prevented people from opening a book until they removed it. I’m sure many would find it annoying but it would definitely demand your attention. Hopefully, only in a good way.
(If someone does take me up on this idea, please make sure the sticky stuff on the tape doesn’t damage the book cover, the binding or the pages themselves. That would be awful.)
My point is this: review the books you read! Show them some love! A review only needs to be a few sentences. It doesn’t have to be long. It also helps increase an author’s visibility in the algorithms of your favorite book retailer. Talk about what held your breath in suspense, or how cool that finale was (no spoilers, though!)
Share how you felt when your favorite character almost died, what broke your heart or what made you not want to put the book down and read it late into the night. Share your enthusiasm! If you love it, share that love with other readers!
This is why I enjoy being a book reviewer so much! I became a book reviewer because I love to read and I love to share how much I enjoy what I read. That is one of the many things I love about what I do.
Books could always use more reviews. I’ve never met an author who said to me “No, please, no more book reviews – I have too many of them!”
In closing, I would modify any book marketing stickers like this:
“THE WORLD NEEDS TO KNOW HOW YOU FEEL ABOUT THIS BOOK! DON’T LET THE WORLD DOWN. LEAVE A REVIEW!”
Please share this post far and wide. Spread the message. Don’t let the world down. You get the idea.